Taking your first steps into the Post COVID-19 world
Now, as countries slowly lift the lockdown measures and you begin the process of reopening your clinic, we want you to know that we are here to support you and help you bring your business back to life as quickly as possible.
As your patients emerge from quarantine, they will be eager to spend time outside, socialize once again, and take advantage of the summer weather. This means that they will be looking for beauty treatments that can help reverse the effects of being at home for so long. They will also be looking to start a new treatment regimen or resume their pre-Corona one.
We are optimistic about the future and believe that you can create a win-win situation. Meet your patient’s unique needs during this transitional time, and bring in revenue quickly to breathe new life into your business.
To help you do this, we have put together some tips based on our own experience in different regions around the world, market research, and expert insights from aesthetic thought leaders who work with ASU.
Prioritize the safety, security and wellbeing of your patients and staff.
This is understood, but after such an uncertain period, it is important to remember that the safety, security, and wellbeing of your patients and staff are your #1 priority.
This means that you will need to familiarize yourself with changing health regulations; make sure your staff (and patients where required ) wear the appropriate personal protective equipment (PPE); factor in time between appointments to properly clean, disinfect and sanitize your treatment rooms, and equipment; screen your patients prior to treatments; and enforce social distancing requirements.
As a result, you’ll probably be able to treat fewer patients than before. So now is a good time to offer longer, non-invasive treatments with minimum downtime.
Offer your patients combined treatments that meet their unique post-quarantine needs.
Your patients may be experiencing a number of aesthetic challenges after the quarantine period, including excess skin dryness, breakouts on their faces and bodies, weight gain and cellulite.
To meet these unique needs, you can offer them customized and combined face and body treatments. This will boost patient loyalty as you meet their needs before they verbalize them, and give them the confidence to face the world once again. It will also enable you to save time, and to compensate for lost business and boost your ROI by offering longer treatments and upselling additional treatments where relevant.
Make up for lost time by offering high-demand treatments that can be given all year round.
As some aesthetic treatments are often perceived as seasonal, your patients may be concerned that they’ve missed their opportunity to be summer ready. So you’ll be looking to make up for lost time by offering them quick, safe and proven treatments that can be administered all year long, require minimum downtime, and are effective on a wide range of skin types.
We would like to take this opportunity to wish you a safe return to routine. We are here to help you bring your business back to life as quickly as possible so please reach out to us with any questions you have.